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Youmi Crepes and Boba is in search of ways to increase their social media presence across three social media platforms for the purpose of reaching new customers in their target audience, and to effectively retain the customer base they currently have. To reach this objective, we have researched various social media marketing strategies and social media marketing applications that will allow for effective, easier marketing of their business on social media which will help increase social media activity on their accounts. This, in turn, will increase their customer base as well as keep current customers engaged in the Youmi Crepes and Boba business.